Shopping
Cart vs Shopping Cart
Everyone
says their shopping cart is the best. So
how do you know which one to choose?
1. The
cart must be easy to navigate. Users do
not want to learn how to use your cart
just to buy.
2.
Carts that require a signup are trash. 8
of 10 customers will not register for an
account and if they do, they will not
remember their pass the next time they
try to buy. Asking for a registration is
a sure way to lose customers.
3.
Carts that use java or javascript are
useless. With all the popup blockers many
of the users cannot use carts that use
javascript because their blockers see the
normal functions as a threat. The cart
should function on internal processes
only.
4. You
should find a cart that is easy for you
to manage. Can you understand how the
cart works? How difficult is it to add
items, categories and photos? It's not
very good if you cannot manage the
inventory and sales. The cart should have
a good web based management tool that you
do not have to have a computing degree to
understand.
5.
Many carts have flashy looks but little
substance. You need a way to collect
credit cards. Does the cart include a
secure location for payments? Does the
cart allow you to do realtime payment
processing? Can you collect paypal with
the cart? A cart that wont let you sell
is useless.
6. The
cart should allow you to put all of your
items online. If the cart capacity is low
and you cannot advertise all of your
products it would be a waste to start
building.
All in
all, the cart should be user friendly and
functional. But most importantly it
should be cheap! Don't overpay for a
shopping cart. You likely won't need a
cart that holds 100,000 items, so don't
pay for a system that is targeting large
retailers. Get a shopping cart that fits
your business and budget.
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