One obstacle of the web is
that customers cannot hold and touch the products you offer. If
you make custom clothing, it is hard to convey the quality to
Your website will need to
instill confidence in the potential buyer. If the site is shabby,
they will assume the clothing is shabby. But not everyone can
afford a walmart.com quality website and that is not a problem.
If you are a small business,
then the site should reflect that. Explain how you make clothes
and not how you build websites.
Explain the quality of the
material, how you doubble or triple stitch the seams and the
handmade quality of the work. Give testimonials from long time
customers and some history of your business.
It never hurts to have some
pictures of the work being done and the people doing it. Show the
equipment you use and the materials you use.
Show crisp clear images of the
work and the product. If the pictures suck, so will your sales.
The website does not have to
be a huge and powerful website running asp php and java servlets.
It just needs to be informative and clear.
You need to make the sale,
your website is an automated sales person. People can click away
faster then you can blink. Give them a reason not to. Show them
your product is better and not just b having a sentance on the
home page that says so.
It's not that hard to sell
online. But the vast majority of websites show they think it is
very easy. They don't do much work, they don't offer much detail
and the pictures are small.
People buy web hosting from
bumblebeeworks becasue there is loads of detail about our product
on our website. We offer samples and working demos. We offer the
opportunity to call us and discuss options or evn try out a
website for a free trial.
We bend over backwards to
convert people reading articles like this one into hosting
customers. Lots of plugs for our product and mentions of our
Its not that we are over
selling our product but showing people that we have made money
and we do know what it takes. This gives our site credibility.
People call us and say, you
guys sure do have alot of information on your webites. You
definetly know what you are doing.
It does not matter if you sell
web services or clothing. You want the customer to leave your
website thinking you are the best at what you do. Sharing your
knowledge of sewing is one way to build customer confidence.
Any buiness will show off
their strong points. In the case of multi million dollar
corporations, the website design can help with that. In the case
of the small business it is better to overlook the expensive
website and work on the elements you can afford. The small
details will make a huge difference in converting traffic to
If you miss those details,
your traffic will walk in one door and out the other.