Learn By Example
Do as I do and not as I say.
If you want to be sucessful,
stop listing to the experts and follow the leaders. The people
with advice to offer are just windbags. If they had any
substantial results they would not be selling their opions, they
would be following them.
If you want to know what is
working, talk to the people that are makinging money doing what
you want to do.
In many cases, a real world
operation will backup any internet sucess. You will find
marketing teams sales staff and webmasters all contributing to
the sucess of a website. Additionally, the business may have
years of business offline that has been converted into their
Even a company like ours
selling website hosting our prmary market is not online at all.
We have sales people meeting with potential clients, we have
advertising on TV, radio and print classifieds. We do not depend
solely on the web to build our business.
There are some businesses like
youtube that have built a base using online resources. But that
requires real world cash, in their case tens of millions.
Our business has a huge base
of car dealers. The dealers use the website as a sales tool but
not as their primary business. This formula always works.
If you sell cars and depend on
online advertsising it wont be long before you don't sell cars.
The market is just too competitive. You need some type of
advantage like location and the ability to allows customers to
come and inspect the product.
Having a presense outside the
web is one of the most powerful tools at your disposal. It is not
a prerequisite to making internet millions, but a solid tool none
You should look carefully at
other sucessful people and see what their formula is. Don't stop
at the end of your modem. Business extends far beyond cyber space
and any business model should include other aspects of life that
People get online and think
that the answers are all online. That they can only market using
If you want to run a business
in the most competitive market in the world. You need to consider
every tool at your disposal and investigate what tools your
competitors are using.
Don't take the word of some
fancy smooth talking sales person that wants to convience you
they can make your website a sucess with no effort on your part,
other than signing a big fat check.