Search Engine Optimization Myths
You have no doubt been
told you can make your website better to appear in the
search engines top rakings by using meta-tags and cheap
tricks. We are going to burst your bubble and tell you
why its not true.
Anyone claiming to be
able to make your site appear in the top 30 results is
lying to you, and likely either speaking with no
knowledge of the internet or trying to get you to spend
money to do it.
First you need to
understand how lucritive the Search Engine business is.
With google.com now valued in the bilions of dollars and
earning equally impressive numbers the search engines are
impressive and fomitable and not easily tricked.
With 8 billion web
pages indexed the chance of you being number 1 are 1 in 8
billion, about 1000 times less likely than winning the
If anyone could build
a website that was going to appear in the top 30 results
they would. And that would mean the companies with the
most money would always appear first. But as you know,
that is not true. If a company that spend 10 million
dollars a year on their website is not listed, what makes
you think you will be?
The search engines use
hundreds of paramaters to rank your site. The most
important of wich is age. They have built in time
parameters to index pages at a slow rate. This insures
page reliability and availability and prevents spam type
sites from poping up daily.
If you build a
website, it is likely that only the main page will be
indexed, at least in the first few months of its life.
Over the next year, more and more pages are added and you
earn the search engines respect by having the pages up
and running with quality content.
Based on the dynamics
of the websites pages, the search engine will come back
at some regular interval. That interval could be as much
as 6 months. That means if you make a change, it may not
even see it for several months.
Even if you could
maximize a website for higher placement, it would be many
months before you could see the result. If the changes
were wrong, you could loose a year by attempting to beat
the search engine.
The search engines
also deal with spammers and seo scammers every minute, so
they know what to look for and when people are trying to
make their site, search optimized. If they see one of
these patterns, they will remove your website completely.
Is that a chance you are willing to take?
myth is <meta tags>: meta tags are seen by
most search engines as spam, or a deliberate attempt to
trick them into placing your page higher in certain
keywords. More sites are damaged by meta tags than are
If you have the words
"used cars" in your meta tag, but do not have
the words in your pages, they assume the site is not
relavent to the tag and you are black listed and possibly
is submitting services: If you continuosly
submit a website to a search engine or attempt to use
automated systems or programs to submit it, all you do is
make the search engine angry. You are using up their
resources when the site is already included in the crawl
list. If you don't beleive us, read the help section at
any search engine. They tell you outright if you do that,
they will not include your website.
The truth is, the
search algorythms know the tricks and have big money
riding on their search results. If you play that game, be
prepared to loose.
Keep your site honest
with text rich pages and you will eventually get your
fair share of traffic.